"Uber of Agencies" Insight

Full Insights Illustration at: http://www.phenomblue.com/insights/

In conversation with Jack Neff for Ad Age, Kimberly-Clark Chief Marketing Officer Clive Sirkin writes: “Digital agencies can become really good executors of random acts of digital but struggle to think of a big cohesive idea. The mainline agency, we keep beating them up because they don’t have digital centricity, then we look to them for the TV ad and wonder why they think only of TV.”