NAPPLER

Camping & Travel Pillow

Nappler continues to innovate in the pillow market, bringing high-quality and uniquely designed pillows to Amazon customers. The Camping & Travel Pillow is one of Nappler's standout products, offering unparalleled comfort and support for travellers and outdoor enthusiasts.

Its compact, lightweight design makes it the perfect companion for any adventure, ensuring a restful sleep no matter where you are.

Project Scope

Role: Creative Art Direction & Project Management.

Brand Development: Revamped the logo and brand guidelines to create a cohesive and appealing brand image targeting Amazon listing.

Project Management: Coordinated the project from concept to completion, ensuring timely delivery and quality control.

Communication Strategy: Developed comprehensive social posts and creative content for Amazon, including infographics and A+ Content.

Deliverables: Logo Design, Branding, Product Photography, Amazon Infographic, A+ Content, Social Media Posts.

The Problem

Nappler needed to distinguish their Camping Pillow in a competitive market, requiring a strong, cohesive brand identity and engaging visual content to attract and convert potential customers on Amazon.

Solution

Brand Revamp: Redesigned Nappler’s logo and developed comprehensive brand guidelines to establish a strong and consistent brand identity.

Brand Development: Revamped the logo and brand guidelines to create a cohesive and appealing brand image.

Enhance Visuals: Conducted a professional product photography session, creating high-quality images that highlighted the Bamboo Pillow’s features, such as its cooling technology and luxurious texture.

Targeted Communication: Developed content strategy to increase engagement and visibility. This included creating engaging posts, infographics, and A+ content for Amazon, designed to educate potential customers and drive sales.

Results

Increased Sales: Following the implementation of the new brand identity and enhanced visual content, Nappler shows a notable spike in sales on Amazon. The Camping & Travel Pillow, in particular, experienced a substantial increase in customer interest and purchases.

Brand Recognition: The new and cohesive style of visuals helped establish Nappler as a premium player in the pillow market, improving brand recognition and customer trust.