Backcountry Design Co

Jon Allison
Jon Allison
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    Finished the new logo for my design studio, Backcountry Design Co. It retains an updated version of the evergreen tree with a new contain shape that is more distinct and reflects the arrow of a compass. It also includes a new wordmark.

    Inspired by the spirit of adventure and the great outdoors.

    Jon Allison
    Jon Allison
    Identity design for growing brands
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