Coker - Brand Evolution

Project Summary: I had the exciting opportunity to lead the brand evolution for Coker Group, a well-established name in healthcare consulting. The goal was to modernize their brand identity while maintaining the trust and professionalism their clients expect.

Design Process: The project kicked off with a comprehensive brand audit, followed by extensive research and exploration. I developed a refreshed logo, updated color palette, and a cohesive suite of branded materials—crafting a visual identity that reflects Coker Group's expertise and forward-thinking approach.

Challenges and Solutions: One of the main challenges was to modernize the brand while preserving its legacy. By incorporating subtle nods to the original design elements, we achieved a balance that respects their history while positioning them for the future.

Key Features:

• Evolved logo for better legibility while maintaining brand recognition of a 35+ year presence in the industry

• Updated color palette to enhance brand recognition

• New typography system for improved readability and personality

• Cohesive branding across marketing materials

Tools Used: Adobe Illustrator, Adobe Photoshop, Figma

Explore the new look of Coker Group at www.cokergroup.com and see how we revitalized their brand identity.

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