Brand Packaging Design

About Design

Carb Bars, is aimed to provide delicious, nutritious, and convenient snack option for busy professionals and health-conscious individuals, helping them maintain a healthy lifestyle without compromising on taste.

Brand Values

  1. Health and Wellness: Prioritizing high-quality, natural ingredients that support a healthy diet.

  2. Convenience: Offering easily accessible and portable snacks for on-the-go consumption.

  3. Quality Ingredients: Using only the best ingredients to ensure great taste and optimal nutrition.

  4. Sustainability: Committing to eco-friendly practices in sourcing ingredients and packaging.

Research

Target Audience

  • Demographics:

    • Age: 18-40 years old

    • Gender: Both male and female

    • Income: Middle to upper-middle class

  • Psychographics:

    • Health-conscious and mindful of dietary choices

    • Leads an active and busy lifestyle

    • Values convenience without compromising on quality

    • Prefers products that are transparent about ingredients and nutritional content

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