Our journey to participate in the Dakar race began with an ambitious goal — to become part of the legendary race by supporting one of the brightest stars in motorcycle sports, Mason Klein.

In this project, we acted not only as a sponsor 
but also as a design team responsible for the motorcycle, helmet, merch, and also, promo landing page design.

Landing page

18+ countries, 6300+ unique users, 8600+ actions performed: these are the main metrics of the marketing promo website we have designed.

Bike & helmet

Enter Our design team worked tirelessly to create a unique and memorable look for both the motorcycle and the helmet.

We considered all the details, from helmet features to aesthetic design, ensuring a cohesive and striking visual identity.

Merch

The merchandise designed by our team became an embodiment of our passion, collaboration and shared goal.

To create brand new graphic element we reimagined our logo and brought more motion to it.

Social media

To maximize our impact and reach a wider audience, we launched a comprehensive marketing campaign. This included social media promotions and targeted online ads.

It was amazing for us to take a part in such breathtaking event!

Full design case here 🔗