Love Nutty - design & branding

I was tasked with developing a name, brand identity and packaging design in the “Healthy Lifestyle” segment for Hazelnut farms. The main component of the product is walnut. The name which was developed has a strong and “tasty” impact, since it combines both love and the product itself “LOVE NUTTY”, and this is a big plus for food packaging. Dividing the packaging into two blocks - colored and craft - emphasizes the concept of the product itself - a combination of two flavor components in one bar. The result is a light, tasty design with an emphasis on nuts.