HelloWorld: Logo Design Concept
We designed a modern and dynamic logo for HelloWorld, a tech education platform that transforms beginners into tech experts. The logo combines sleek, geometric shapes with a gradient color scheme to represent innovation and growth.
We’re excited to unveil our latest product explainer video, where design meets purpose. This project is a testament to our commitment to creating visually compelling content that not only informs but also captivates.
Design Approach:
Minimalist Aesthetic: Embracing a less-is-more philosophy, the video’s design focuses on clean lines, ample white space, and a restrained colour palette to maintain clarity and focus.
Fluid Animations: We utilized smooth transitions and kinetic typography to guide the viewer’s eye seamlessly from one point to the next, ensuring a cohesive narrative flow.
Engaging Visual Hierarchy: Key features and benefits are highlighted through strategic use of contrast, scale, and movement, making the most important elements stand out effortlessly.
User-Centric Storytelling: Every design choice was made with the viewer in mind, from the pacing of the animation to the alignment of visual and auditory cues, ensuring the message is as engaging as it is informative.
Design Rationale: The goal was to translate complex information into a visually intuitive experience. By prioritising simplicity and elegance, we aimed to create a video that’s not just informative, but also a pleasure to watch.
Design Process
Our process began with ideation sketches, exploring various geometric forms. We then refined these into a cohesive symbol that embodies the core values of HelloWorld: progress, learning, and technology.
Tools Used
Figma, Adobe Illustrator
What do you think? Share your thoughts in the comments!
Email us at 📧helloworld@gmail.com