CRAVED | LOGO & BRAND

Craved[Logo and Branding Project]

🟢 Logo | Branding | Brand Identity

🟢 Field: Coffee

🎨 Craved wishes to design a logo: traditional style

🎨 Craved is a coffee brand with a business market in the US. The brand wants the logo to bring the classic and traditional features of Vietnam. Kaiza came up with the logo design idea inspired by the conical hat - an item used by Vietnamese people for a long time. The conical hat is placed face up with a smoke symbol representing a delicious cup of coffee. In addition, on the mouth of the hat there is an image of spilled coffee drops, helping to enhance the perception of the flavor of the coffee that the brand sells. The logo uses green, orange and beige colors and a sans-serif brand font to show the logo's modernity and cleanliness. Besides, green and orange also bring a feeling of freshness, creativity and a new beginning with strong growth potential. This combination of symbols, fonts and colors in the logo not only shows a modern, clean look, but also brings back traditional Vietnamese culture.

Designed by Kaiza

KAIZA CO.,LTD

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