Boneyard Coffee Roasting - Branding and Labels

What do you get when you mix good coffee beans, Dungeons and Dragons and a love for heavy metal?

When your roaster is a dungeon master and metal head you know there is a fun twist in store. Each of the Boneyard roasts features a different Lich, or undead wizard, whose stories are available to read on the back of the bag. The initial launch features three coffee fiends, but there are plans to have specialty roasts for the holidays which will include new ghoulish characters and tales.

The logo was inspired by heavy metal t-shirts and branding, while still maintaining a cleaner (and readable) feel. The icon doubles as a seal seen on bags and stickers to indicate all the beans are "hand roasted".

From Loose Sketch to Realized Design: