Macabacus Brand Guidelines
Let’s take a further look at the specific elements that carried us to the finish line with the Macabacus branding. It’s the little details that turn out to be not-so-little in the end, and that is exactly how it went with designing this Macabacus platform. Solidifying details such as color palette, font, typography, type hierarchy, and of course the logo helps serve the progress of the project by acting as necessary parameters to keep everything uniform, but still creative.
We use the color palette to explore various colorations across the platforms pages, text, logos, and icons. Furthermore, we use the type hierarchy to create a varying sense of significance within the text you read across the website while the font type keeps text consistent.
This brand guide demonstrates beautifully all the little details that make this product unique.
The new Macabacus platform will be live soon!