Sukiyaki — Authentic Japanese dining in the heart of London
Sukiyaki is a Japanese-themed restaurant in London, where guests can cook at the table together. The meal is more than just food; it is an experience, where the diners connect and create truly bespoke meal together.
Sukiyaki’s brand is the result of a deep exploration into Japanese culture and heritage. The name, Sukiyaki, originates from a traditional way of communal dining, highlighting the essence of sharing a meal together.
The experience is aimed towards individuals aged 35-55, with a desire for a complete dining experience and expendable income. The atmosphere is authentic and upscale, whilst being warm and friendly.
Colours were inspired by the art of the 1800s (when the first recorded Sukiyaki restaurant opened in Japan), and carefully selected to reflect the era's aesthetic. The use of both Japanese and English text on the website emphasises the Sukiyaki experience's communal nature.