Email banner

LinkedIn Posts

Hygraph's Studio Launch assets

Banger visuals are a must when launching a product or an important product piece. Studio is one of the biggest product launches Hygraph did this year. The hero of the campaign was the product so we were sure there were going to be multiple UI screenshots or abstract UIs that depict the functionality. But since these assets needed to stand out I did things differently for these assets.

Gradients

My love of gradients is so visible here. I tried to use heavy gradients in the background as well as the text. I love how gradient adds movement to these statics plus they also make assets fun.

Abstract UIs

We have been using abstract grey UIs for a lot of things since we have a technical product but I did not want boring old grey UIs that barely show up. But the challenge was also to make them balanced so they do not over power the headings.

Grids

Adding grids have always worked like a magic. It somehows binds everything together. I did keep it simple here because I felt it was a supporting character here with all the blobs and UIs.