Mez Foods

Mez Foods uses mesquite to make 'chocolate' you can eat everyday. A product that tastes like a delicious dessert, but behaves like a nutrient-rich protein bar required unique packaging. It needs to stand out among the sporty, functional aesthetics of protein bars, but also catch the eye of those scanning the chocolate aisle. The pack also had to convey the delicious taste and rich nutrition, while answering the inevitable question of “what the hell is mesquite chocolate?”

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Audrie Kapinus
Branding & Packaging
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