Branding & Identity

I was responsible for the complete brand identity of Culture Kings Australia, including logo, signage and website design. Working directly with the CEO to create a timeless brand that would appeal to the youth demographic in Australia. Culture Kings has since gone on to become one of Australia's most successful brands and ecommerce stores.

Logo Design

The logo was designed to be versatile, strong and recognizable. it has two lock-ups and a simple monochrome colour scheme, which works in every medium and allows for the products Culture Kings sells, to take the stage.

Web Design

I was responsible for the complete design of the Culture Kings website and their online store, which has since gone on to become one of the most successful ecommerce stores in Australia.

Website

Signage

I also had a pivotal hand in designing the graphics and signage display for Culture Kings flagship store in the Gold Coast, Australia.

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