Death Wish Coffee Co.— Re-branding and package design

The rebranding and package design of Death Wish Coffee Co. signify a bold evolution rooted in dark allure and a relentless pursuit of quality. With the transformation of the mascot to the iconic Grim Reaper, the brand taps into themes of intensity and fearlessness. Black and purple emerge as dominant colours, conveying sophistication and mystery. The packaging, adorned with a striking pattern featuring the Grim Reaper alongside coffee pots, beans and the Grim Reaper’s scythe, embodies the perfect blend of boldness and elegance. This revitalised identity reflects the brand’s commitment to delivering unparalleled strength and flavour, inviting consumers on an exhilarating journey through the realms of caffeine-infused darkness.