EAT FIT - Visual Identity

EAT FIT

In the world of EAT FIT, every bite is a celebration of balance, freshness, and culinary diversity. Here, health and the joy of exploring new dishes go hand in hand, challenging the notion that healthy choices are dull.

To convey a more dynamic image, the Vitamina team approached the branding project like true culinary artists, crafting a masterpiece of creativity and inspiration.

Here's what we set out to do:

• Build an unforgettable visual identity that resonates deeply with its audience. 

• Highlight EAT FIT's core values, benefits, and unique attributes.

• Expanding reach and visibility, ensuring its message reaches a broader audience.

• Create engaging visuals and compelling narratives.

• Increase brand visibility and foster a community passionate about health and culinary exploration.

Designing vitality and balance

EAT FIT’s mission inspired a powerful symbol that exudes energy and vitality. The primary icon, featuring the letter "e" intertwined with leaves and balance, was meticulously crafted to embody the core brand’s values.

The curved element symbolizing balance signifies the harmony between mind, body, and spirit while the dynamic leaves reflect the freshness of natural ingredients enriching each meal. 

Each color, an emotion

Colors hold the power to stir emotions and narrate stories. That's why, in reimagining EAT FIT's visual identity, we've curated a palette that not only echoes our commitment to a healthy lifestyle but also sparks appetites and enhances well-being. 

Green signifies the quality of our dishes and ingredients. Orange and yellow evoke energy and dynamism, reflecting the creativity driving our distinctive culinary combinations. Blue offers a sense of calm and balance, while brown injects warmth and comfort into the palette, invoking the earth and sustainability integral to our brand values. And beige? It epitomizes comfort and elegance, conveying the meticulous care and quality in meal presentation.

About Vitamina

We're not just experts, we're dreamers, doers, and digital daredevils! 

Since 2013, we've been turbocharging businesses with our savvy strategies and dynamic designs.

From crafting killer content to building badass websites, we've got the skills, passion, and attitude to make brands shine!

Take a closer look at https://www.avitamina.pt/en