Wellkind | Product app animation

The role of motion in the Wellkind brand is to elevate the consumer experience through two principles: encouraging the patient in their journey and inviting them to a conversation. This is done through forward movement (left to right position animation in the text) or upward movement of UI or illustration elements. There’s a subtle fade in the make create breathign room and invite the user to take the information in at slower pace. 

Product designer: Derek Onay

Illustration: Kaylee Greene / Tressa Janes