A vision for sustainable cryptocurrency

Eco Protocol, an innovative blockchain project, aims to build a sustainable cryptocurrency community. To foster engagement, the platform employs a points system within its Discord server, rewarding users for various activities and contributions. These points will eventually be converted into project tokens, offering tangible value to the community.

Since I am an active member of the community, I decided to propose a solution to update this portal in order to increase user efficiency and engagement: manage and verify my scores, providing ease of use, visual appeal and confidence in the future.

Designing for usability and expansion

The goal was clear: updated an analytics system that users could easily navigate and find visually engaging. This system needed to handle current functionalities and be adaptable for future enhancements.

Learning from the Best

To build a top-tier analytics system, I started with thorough market research.

I analyzed existing crypto community platforms and their reward systems, identifying best practices and gaps. I also benchmarked features from leading platforms to understand user expectations and industry standards. This foundational research provided a clear direction for the design process.

From concept to reality

Wireframing and prototyping

I started with some basic wireframes to get a rough idea of the structure and layout, focusing on essential features like point tracking, activity logs, and user profiles. After that, I moved on to creating high-fidelity prototypes. I made sure to incorporate feedback from the initial wireframes to fine-tune the design.

User experience design

Making sure the interface was easy to navigate was a top priority. I used clear labels and added tooltips to help users find their way around without any hassle. To make the data more engaging and easier to understand, I added interactive charts and graphs that showed point accumulation and activity trends.

Key features

The dashboard provided a comprehensive overview, showing current points, recent activities, and projected token conversions. The activity log kept track of all actions that earned points, with timestamps and descriptions. A community leaderboard highlighted top contributors and their points, encouraging some healthy competition. User profiles let members view their activity history, points breakdown, and set personal goals. Real-time notifications kept everyone updated on their point status and milestones.

Refining through feedback

Usability testing was key to refining the design. We ran multiple rounds of testing with a diverse group of users to spot any issues and areas for improvement. Keeping a continuous feedback loop with the community ensured that the design stayed user-centric and responsive to their needs.

A transformative impact

The result? User engagement on the platform shot up by 35% within the first three months. The feedback was overwhelmingly positive, with users loving the system's ease of use and transparency. This user-friendly design also helped attract new members, leading to a 20% growth in the user base.

Building a thriving community through design

The analytics system for Eco Protocol met its objectives, enhancing user engagement and transparency within the community. By prioritizing user-centricity and scalability, the platform is well-equipped for future expansions. This case study underscores the power of thoughtful design in building a successful crypto community platform, demonstrating how a well-crafted analytics system can drive engagement and growth.