As Senior UX/UI Designer at Rinami®, I led the rebranding of the company’s identity across all platforms, including their website and core products for native iOS, Android, and PWA. This was achieved by incorporating an atomized design methodology, built from the ground up within a custom made design system to ensure consistency and quality.

Web Design

Rinami aimed to elevate its brand identity and user experience across all platforms, recognizing the need for a cohesive and modern design. The existing website and core products, including native iOS, Android, and PWA apps, required a unified UX/UI approach to enhance user engagement and satisfaction.

Figma Prototype

App Design

Using an iterative design process, I developed UX/UI from concepts to high-fidelity prototypes, incorporating user research and feedback. Collaborating with developers and stakeholders within a DevOps framework, I ensured a cohesive, engaging user experience that aligned with Rinami's branding objectives to ensure consistency across all products and platforms.

UI Library

Branding

This is where it all starts. Leading the rebranding efforts, I created a cohesive visual identity across all platforms, ensuring consistency and alignment with Rinami’s branding objectives. This included custom iconography, motion graphics, illustrations & carefully curated stock imagery created with generative Ai to ensure brand consistency and to help speed things up.

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