Dr. Dorothy Dentist Identity

This was a short work done to Dr. Dorothy, a Specialist Dentist for Adults that suffer with Dental Anxiety - the condition when someone has a incontrollable fear of going to the dentist.

Her goal was to have a branding that would approach her patients to her, in a relaxed way. That was what motivated the choice for colors and font. Also the logo that goes out the usual for dentists (using the tooth) because my intention was to focus on the good results of her work and not remind people what they fear.

This initial work didn't include a website, only the print identity for Dr.'s printed material, but probably in the future it can become a website. Stay tuned!