Vatos Tacos - Identity Design

Located within the student food hall areas of Florida State University and Tallahassee Community College is a quick serve restaurant called Vatos Tacos. To date, it's been visual mishmash of clichés with a low quality of design. Within the last two years, we've ushered in a new, bold brand identity that establishes a unique feeling that maintains the brand's rebelliousness and warm vibe.

The new logo serves as the foundational identity piece based on the idea of "flavor bombs" which makes Vatos' tacos, burritos, and bowls truly special. Versatility is absolutely critical especially in restaurant branding, so the logo shifts in composition to meet the various needs across media.