LE BANANA

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Le Banana, a brand renowned for its irresistible ice cream bites, has undergone an exciting packaging redesign. The previous design, while functional, failed to capture the vibrant strength and personality that the brand possesses in abundance. Our objective with this redesign was precisely to infuse the packaging with that unique energy and character that define Le Banana.

To achieve this goal, we focused on the strategic use of typography. Even though both the color of the packaging and the typography had to remain unchanged, we found in these elements the perfect foundation to work with. The challenge was significant: to transform what already existed and breathe new life into it, making it more powerful and authentic without losing the brand's original essence.

Check the entire project here!

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