Cogn8 - Brand Identity Design

COGN8 is derived from "Cognate," with "COGN" representing cognition or cognitive, referring to intelligence and reasoning. The number 8 in the logo holds dual significance. Firstly, it represents the 8 primary use cases—4 for corporate banking and 4 for retail banking. Secondly, it conveys a sense of action, akin to the application of intelligence, aligning with our objective. Visually, when rotated, the 8 forms an infinity symbol, symbolising infinite intelligence and our role as an inexhaustible source of credit decisioning wisdom. This logo is a part of my branding skills showcase, illustrating the thoughtful integration of meaning and design.