Sedition - How it Works

My role

Wireframing, UI design, Art Direction, Prototyping, Handoff & QA

Results

Decreased support tickets, quicker ticket resolution response (link to the page explains most of basic questions), increased conversion rate (more signups and purchases).

Pain Point

At Sedition we we're getting a few too many support tickets. Fair enough - it's a fairly complex product. You buy digital art and then what? How can I use it? Can I sell it? is it really a limited edition?

The goal of "how it works" redesign was to make the user self-sufficient and to reduce support tickets asking basic questions.

To answer the question we hear most often - but how can I use it? - we created a device slider, showing artworks in their natural habitat, displayed on screens around the house.