Macabacus Brand Book
We’ve been working with Macabacus on a total rebrand. Macabacus helps finance teams perform complex analysis quickly, standardize presentations, and manage brand compliant assets. For the individual, Macabacus can help automate formatting tasks, ensure the accuracy of models, and link excel to powerpoint. For teams, Macabacus offers great collaborative cross-functionality, the simplification of administration, and top notch security.
We had the opportunity to explore new fonts, new colors, and most importantly their new logo symbol. The final font we landed on is modern and minimal which we think reflects the market that Macabacus exists in. We’ve shifted from their original primary color of dark turquoise and incorporated the new “Macabacus Blue”. The trophy of the redesign is the new logo which we believe articulates warmth, organization, and collaboration; all three of which are vital to the nature of Macabacus’ brand.
The process of working on this rebrand with the Macabacus team has been great and we’re excited to share more from our work with them soon!
Stay in touch with our latest designs by following us on Dribble and Instagram!