First Session, Onboarding in Social Network + E-commerce App

Creating an effective onboarding process is crucial for a social network and e-commerce app to attract and retain its first users. Here's a my ideas structured approach to achieve this:

Step 1: Invite 3 Friends

1. Personalized Invitation:

   • Upon registration, prompt the user to invite 3 friends to join the platform.

   • Provide an easy-to-use interface where users can import contacts from their email or phone.

   • Offer personalized invitation messages that users can send directly.

2. Incentivize Invitations:

   • Inform users that inviting friends will unlock exclusive rewards or features.

   • Highlight the benefits of having friends on the platform, such as enhanced social interactions or shared shopping experiences.

Step 2: Write Your First Post

1. Guided Posting:

   • Provide a step-by-step guide or tutorial that walks new users through creating their first post.

   • Offer suggestions on what to post about, such as introducing themselves, sharing interests, or posting about a recent purchase.

2. Encourage Engagement:

   • Highlight how posting can lead to increased interactions with other users.

   • Show examples of popular posts to inspire the new user.

Step 3: Share on Your Social Networks

1. Easy Sharing Options:

   • Integrate social sharing buttons that allow users to share their first post on other social networks with a single click.

   • Create attractive previews that will appear when the post is shared on other platforms.

2. Reward Sharing:

   • Offer incentives for sharing their first post, such as a free premium subscription for a limited time or discount codes for the e-commerce section.

   • Track the shared posts and reward users based on the engagement generated from their shared content.

Example of Onboarding Flow

1. Welcome Screen: Welcome the user and briefly explain the onboarding steps and rewards.

2. Invite Friends: Guide the user through the process of inviting 3 friends.

3. Create First Post: Help the user create and publish their first post with tips and templates.

4. Share and Reward: Provide easy options to share the post on other social networks and highlight the rewards they will receive for completing these steps.

Additional Tips

• Gamify the Process: Introduce gamification elements like badges, points, or progress bars to make the onboarding process more engaging.

• Feedback and Support: Offer real-time feedback and support to help users if they encounter any issues during onboarding.

• Follow-Up Communication: Send follow-up emails or notifications to remind users of the rewards they can earn by completing the onboarding steps.

Implementing these steps can help you attract initial users and encourage them to actively participate and engage with your social network and e-commerce app.