HSL

Tactical animated illustrations for HSL (Helsinki Regional Transport System) that showcase the ease and convenience of using public transportation in the beautiful capital area of Finland. The illustrations perfectly capture the HSL's general line for illustrations, with bright colors and playful designs that are sure to catch your eye. From hopping on a bus to taking a train ride with friends, these illustrations illustrate the endless possibilities of using public transportation. The campaign highlights the importance of sustainability and encourages individuals to make a positive impact on the environment by choosing public transportation over personal vehicles. The illustrations also showcase the benefits of using public transportation, including saving money, reducing traffic congestion, and experiencing the city from a unique perspective. I was responsible of creating the illustrations from sketch to finish and animate them in a fun manner to fit the tone of the HSL illustration style.