CuriousDIY Packaging and Website

CuriousDIY, dedicated to enhancing child education through hands-on play, transforms learning technology and natural sciences into build-it-yourself models aligned with grade-specific curricula. Previously, the brand’s blue-and-white paper packaging was complex and difficult to read. The redesign now shows a colorful, graphic-rich layout to captivate children, featuring a techy black and brown cardboard top. It simplifies information presentation, with essential details on the front and additional information on the back. The website also received a makeover, shifting from a convoluted catalog to an inviting, shelf-like interface. This redesign improves clarity, engagement, and user experience, supporting Curious DIY’s mission to foster experiential learning. Since the rebrand, CuriousDIY has made over 10,000 sales and is now in schools and stationary stores nationally.