It's Bananas: The Monkey Tail Game

Defining the right illustration style for the It’s Bananas redesign was no easy feat, but with the help of a new friend Divya, we got there fairly quickly. The challenge was to take the existing box design (which had become very recognizable), and age it up. The original illustration style made the game feel a bit juvenile. And let’s be honest, this game is meant for a more “mature crowd”. So, Divya and I worked up a style that felt like a grown up version of what came before.

I think my favorite part of the whole packaging experience is the wild jungle pattern printed on the inside of the packaging.