Whitelight | Logo exploration

Iterations. Iterations. Iterations and more iterations.

Creating a logo and an identity takes an immense amount of iterations. The process is tough. After weeks of intense design work, we got to understand what works but mainly, what doesn't. We wanted something simple and impactful that projected respect and an air of mystique.

Whitelight is a high-frequency trading company, which uses automated trading through algorithms and sophisticated technology to execute large numbers of trades quickly. Through their success, they're ready to scale and are now hiring top talent to fuel their next stage, growth. We like to think the work speaks for itself.

Learn more about our branding process: https://www.konpo.studio/services/branding