Natzka Logo & Branding Identity

Natzka Why Bird?

Symbolism of the condor: the condor (Kuntur in Quechua language) is a large black bird, capable of flying at very high altitudes, which lives mainly in the Andes of South America.

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For the Inca worldview it was the only animal capable of communicating with the world of gods and stars. Much venerated by the Nazca civilization, the condor represents man's ability to rise above his own condition. It is considered a symbol of freedom, strength and above all wisdom. Wisdom that comes from his knowledge of the All.

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It is in fact capable of having a general vision of the entire world and of discovering the connections between all the Andean peoples thanks to its cruising altitudes; but he also has such a sharp sight that it allows him to see the finest details of the world below, to the point of seeing into the hearts of individual people.

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This combination of breadth and depth is the founding principle thatinspires the vision and roadmap ofNatzka'stechnology because itiscapable of creatingthe necessary conditions for a general synthesis ofthe whole and an in-depth analysis of the detail to coexist.