The Tamed Tiger Front Label Design

🇦🇺 Label design for a boutique rhum hand-crafted in the Clarence Valley, Australia.

The client envisioned a playful, but masculine design that resonates with health-conscious adults with a free spirit and a wandering mind.

🐯 I created a detailed hand-drawn illustration of a long-haired, tattooed character effortlessly riding a tiger, along with a simple icon depicting sugar cane.

For the type, we settled on a modern, soft serif typeface with a vintage vibe and a simple, hand-drawn sans serif.

🍾 On the topic of label & packaging design, I feel that it’s INCREDIBLY important for any product-based business out there.

We all pick up things that look cool or beautiful from the shelves, right? At least the first time we buy them.

💬 Do you agree? Let me know in the comments!