horticultural enterprisebranding

"Victoria 92" is one of the leading horticultural enterprises of the Krasnodar Territory. After almost 30 years of development, the company decided to formulate a new positioning and find its image in the identity. Today, gardening is actively implementing modern technologies and entering the B2C market. Our task was to give the company the image of a progressive player, but without a bias in technology. As a result, a metaphor of the Universe was chosen, which will distinguish gardening among competitors in the B2B segment and will be remembered by the end user in B2C.