Project developed for the craft beer brand Vulkain Beer, where each flavor has a distinct visual identity that reflects the ingredients, functional attributes, and personality of each beverage. Vibrant colors and abstract gradients were used to visually represent the flavor of each beer. The illustrations aim to evoke the visual characteristics of elements related to volcanoes. The names of the beers and their styles were also inspired by volcanoes. The lower part of the label is in a more neutral color, highlighting the information that the consumer seeks, creating a breathing space in the layout, and emphasizing the colors and graphic elements that represent the flavor.

This packaging design aims to capture the attention of consumers looking for originality in a traditional market, but also an expression of their identity and lifestyle. The combination of elements, colors, and typography communicates innovation and abstraction, suggesting a drinking experience that is both familiar and surprising. This can attract a younger audience or those who value unique products and visually standout designs, maintaining functionality and appeal on the shelves.

What you think? Press L if you like it.

I am ready to create something wonderful for you!

gregpinheiro@outlook.com