Everything Natural

Client Brief: A specialist retailer of Natual Rugs made by crucial trading from a variety of Natural Fibres. Our Natural Rugs are made from a choice of Coir, Sisal, Seagrass and Wool are all made to measure by Crucial Trading.

Target Audience: high end clients who were eco-conscious and were proud of their Sisal rugs on their exquisite floors.

Challenges:

The Brand wanted to maintain and make the long Brand name work as it truly communicated who they were.

They wanted to communicate the rugged and natural resources while not being seen as crude, but something modern and conscious choice.

Solution:

Responsive logo that can be used across various touchpoints from website / social media and packaging.

Soft color palette that reminds of natural things. Thin and modern Sans Serif font paired with elegant Serif to communicate elite.