Outdoor is new Indoor

“Born to Outdoor”

Project Brief: Brand is outdoor content and lifestyle brand. The target audience incudes men and women who enjoy active outdoor activities (e.g., hunting, fishing, camping, kayaking, overlanding, etc.).

The brand (and mark) should feel more like an athletic brand (e.g., Nike, Adidas, etc.) versus and traditional outdoor brand (e.g., Cabela’s, Filson, etc.). The mark should feel, active, bold, energetic, spirited, empowering

Solution: The bold and extended font with groovy ink traps combined with Dynamic thunderbolt logo forming letter B and abstract arrow.

The outlined all caps text in background adds personality and the texture to the brand, bringing in the feel of athletic brand appealing to target audience.