Anchoring Bias in UX design

📘 Anchoring Bias in UX design

Anchoring bias is a cognitive bias where individuals rely too heavily on initial information (the "anchor") when making decisions or judgments, even if the anchor is irrelevant or misleading. This bias can lead to systematic errors in judgment, as individuals may be unwilling to adjust their estimates or decisions sufficiently away from the initial anchor.

• From Sigma UX handbook