ASPCA Career Site & Employer Brand

The branding project for ASPCA involved the creation of an employer brand that aimed to convey a sense of friendliness and the profound impact of human efforts, featuring hand-drawn accents and powerful primary photographic imagery to underscore the gravity of their mission. Collaboration with an illustrator enriched this hand-drawn visual language with supplementary illustrations. Careful consideration of ASPCA's base colors, ensuring accessibility for the career site, played a pivotal role. The project also encompassed the development of an extensive suite of brand templates, encompassing both print and digital media.

Please see my portfolio for additional collateral and project information.