Redesign E-commerce Celebrate Moments by SzabatDesign
Enter your text here...✏️ Another redesign of an online store that I am super happy with! I present to you the brand, Celebrate Moments - Unique gifts for every occasion. A major project for the English market with super friendly, conscious, and cooperative owners. We have gained a competitive edge in several areas. Thanks to a well-thought-out strategy, the company's profits from what I have prepared will surely increase several times! 🙌 I invite you to collaborate, let’s chat over a cup of yerba mate 🧉
🎯 Business Goals
Gain loyal and satisfied customers.
Expand the product range in the future.
Ensure easy navigation through the store.
Engage customers upon entering the store.
Increase sales conversion rates.
Account for product seasonality.
Collect customer feedback.
📉 Business Problems
Lack of a sales strategy.
The current store is not aligned with business goals.
Unintuitive information architecture.
Low conversion rates despite social media activity.
Inadequate information structure.
Low number of purchases after entering the store.
Dead ends in the user flow.
Limited time and budget.
😡 User Problems
Packages not arriving on time (with competitors).
Box content not matching the price (with competitors).
Lack of product composition information.
Disappointing surprise boxes.
Damaged cookies during shipment (with competitors).
Limited options for men.
Problem with the "back" button during box creation.
Incomplete address in the form.
Repeated items in subscription boxes.
Offers not tailored to customer preferences.
The site crashes during box creation (with competitors).
⚖️ Competitive Advantages
Modern design (UI + content).
Hero banner tailored to the occasion.
Explanation of icon meanings.
Visible account registration.
Forms with shown labels.
Bullets on the homepage describing brand values and customer benefits.
Better search functionality, customer information, and bestseller recommendations.
Proper WCAG for visually impaired users.
Up-sell on PDP with product images.
"Return to shopping" button in an empty cart.
Social media product sharing.
Character limit for personalized messages on PDP.
Sticky filtering and 3-column product cards.
Incentives for creating accounts with benefits.
And much more!
✅ What Has Been Done
UX & CRO audit of the old store.
3 Kick-Off meetings with the owners about customers, business goals, and competitors.
Competitor analysis.
Identification of competitive advantages.
Desk research.
SWOT analysis.
Best strategy and solutions for business goals.
New information architecture according to good UX practices.
CRO.
The “newness” effect.
UX Writing tailored to the brand.
Responsive logo.
New user interface building trust.
And much more!
I invite you to collaborate!