Redesign E-commerce Celebrate Moments by SzabatDesign

Enter your text here...✏️ Another redesign of an online store that I am super happy with! I present to you the brand, Celebrate Moments - Unique gifts for every occasion. A major project for the English market with super friendly, conscious, and cooperative owners. We have gained a competitive edge in several areas. Thanks to a well-thought-out strategy, the company's profits from what I have prepared will surely increase several times! 🙌 I invite you to collaborate, let’s chat over a cup of yerba mate 🧉

🎯 Business Goals

• Gain loyal and satisfied customers.

• Expand the product range in the future.

• Ensure easy navigation through the store.

• Engage customers upon entering the store.

• Increase sales conversion rates.

• Account for product seasonality.

• Collect customer feedback.

📉 Business Problems

• Lack of a sales strategy.

• The current store is not aligned with business goals.

• Unintuitive information architecture.

• Low conversion rates despite social media activity.

• Inadequate information structure.

• Low number of purchases after entering the store.

• Dead ends in the user flow.

• Limited time and budget.

😡 User Problems

• Packages not arriving on time (with competitors).

• Box content not matching the price (with competitors).

• Lack of product composition information.

• Disappointing surprise boxes.

• Damaged cookies during shipment (with competitors).

• Limited options for men.

• Problem with the "back" button during box creation.

• Incomplete address in the form.

• Repeated items in subscription boxes.

• Offers not tailored to customer preferences.

• The site crashes during box creation (with competitors).

⚖️ Competitive Advantages

• Modern design (UI + content).

• Hero banner tailored to the occasion.

• Explanation of icon meanings.

• Visible account registration.

• Forms with shown labels.

• Bullets on the homepage describing brand values and customer benefits.

• Better search functionality, customer information, and bestseller recommendations.

• Proper WCAG for visually impaired users.

• Up-sell on PDP with product images.

• "Return to shopping" button in an empty cart.

• Social media product sharing.

• Character limit for personalized messages on PDP.

• Sticky filtering and 3-column product cards.

• Incentives for creating accounts with benefits.

• And much more!

✅ What Has Been Done

• UX & CRO audit of the old store.

• 3 Kick-Off meetings with the owners about customers, business goals, and competitors.

• Competitor analysis.

• Identification of competitive advantages.

• Desk research.

• SWOT analysis.

• Best strategy and solutions for business goals.

• New information architecture according to good UX practices.

• CRO.

• The “newness” effect.

• UX Writing tailored to the brand.

• Responsive logo.

• New user interface building trust.

• And much more!

I invite you to collaborate!