Competitive Market Analysis, Positioning and Identity

An Omni-channel Chatbot Platform, BotBuilders.tech reached out to build a strong Strategy and Identity.

Challenges:

Still being the new vertical in marketing, leading to lots of misconceptions and lack of standard process and services - often breaking the trust of client.

Big and small agencies often adding chatbot service as add-on's / after thoughts to lure the new clients.

Competitive prices across market targeting SMB's leading to price haggling used as a Strategy to win new clients.

Pros:

The CEO had built reputation and trust through Personal Branding in related communities.

Solution:

Positioning as a unique brand in the market offering both Omni-Channel platform along with dedicated team to build and support reliable chatbots as high-end solutions driving results.

The fresh purple, workhorse Roboto font, humaans characters paired with Brand's own friendly Robo's helped in establishing Brand's USP to build and support the range of assorted chatbots.