Visual Identity for Sub brand

Biryani Dreams was one of the first product launched by MealSmith. While they already had a logo they loved, I was asked to fine tune it and nail the Visual Identity for the same.

Solution:

I defined the style elements, the photography style and other minor details that could make the brand standout.

Lot of grunge elements and marks were added for authenticity, fire elements to conjure hot and spicy Biryani pots, swirling curly graphic marks to add elegance.

Designed their Day's Menu template and Standee design which they used in the exhibitions and trade shows.