Modern Business Cards Template Design
BEA Better Eating is a cutting-edge company that utilizes research-based psychological principles to transform individuals' mindsets around food. Through the use of diligently trained AI and guided meditations designed by clinical psychologists, BEA aims to instill permanent, positive changes in eating habits. The foundation of BEA's approach lies in mindfulness and hypnotherapy, two evidence-based psychological principles proven to aid in the reformation of eating behaviors.
BEA Better Eating approached us with a need for business cards that reflect their brand's ethos and aesthetic. The primary goal was to design business cards that not only align with BEA's existing brand identity but also convey the essence of their mission—helping individuals on their journey to healthier eating habits through mindfulness and hypnotherapy.
Our Design Philosophy
Softer Gradient within the Circle: A key element of the design is a soft gradient within a circular motif. This choice symbolizes the transition and progression individuals experience as they work towards healing their relationship with food. The gradient suggests a journey from one state to another, aligning with BEA's mission of transformation through mindfulness and hypnotherapy.
Color Palette: The colors used in the business cards were carefully chosen to align with BEA's website. By incorporating these colors, we ensured a seamless brand experience across different mediums, enhancing brand recognition and consistency.
Typography: The typeface selected for the business cards strikes a balance between professionalism and approachability. This typographic choice ensures that BEA's business cards convey credibility and trustworthiness while remaining inviting and warm.
