DUI #1: Log In Experiment
Daily UI: Sign Up & Log In
Sign up and login pages for OnTrack, a fitness platform for those that have fallen off from working out and want to get back and stay on track with the help of an active and supportive community.
Multiple login options using slanted buttons and italicized font (!) for a sense of forward motion to represent brand's mission to help members make progress towards their fitness goals. I also made the logo's O reminiscent of a track field, a nod to majority of the platform's community members being runners.
OnTrack aims to create a community looking to sustain lifelong behavioral changes, instead of allowing fitness to be just another thing on their to-do list. This would require intense focus and commitment from members towards their fitness and health goals.
So, I played with an orange-red palette for a more energized look and a lighter blue on the primary buttons to represent an active spirit towards reaching those goals. Ultimately, I stuck with the calmer, dark blue to represent being in a calm, but deep and intense state of focus. The "blue zone". Getting on track shouldn't induce panic.
(Also a term for places where people tend to live longer)
