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We wanted to explore if we could speed up and streamline the experience. As well as decreasing the amount of drop off around the clinic selection step.

Illustrations: Hishimasa (hishimasa.com)

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This set of screens was intended to get across the value proposition of PetsApp, to pet owners who had directly downloaded the app. Pet owners who had been directly invited by their clinic, got a more personalised experience.

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Account creation success and find your vet

Once a pet owner's account had been created, they were then prompted to find their vet. They could do so by using their location or entering their address in manually.

Clinic page and selection

Pet owners could see more details about the clinic before proceeding to the next step of adding and managing pets.

Add first pet

Pet owners can quickly add the details for their first pet. Then launch into a chat or add more.