Ethereum Dynamic Brand Identity - Concept 2024
Full project in Behance
About the project
The project aimed to redefine Ethereum's brand identity to better reflect its mission of decentralizing the internet and democratizing access to digital infrastructure by embracing generative design.
The new dynamic brand identity highlights Ethereum's collaborative spirit and diverse ecosystem as it evolves into a global network for smart contracts and applications.
By merging real-time data with community insights, the redesign creates a dynamic and responsive brand that stays current with trends and community engagement, crafting a continuously evolving narrative that captures the decentralized essence of Ethereum.