Nevestudio.co
About the company
Nevestudio is a company dedicated to personalized branding solutions, visual identity design, website development and effective communication strategies. Founded by Thiago Neves, a professional with almost two decades of experience in design and advertising, Nevestudio stands out for its innovative approach and commitment to the success of its clients.
With a solid foundation built over the years, Nevestudio transforms the way brands position themselves in the market, offering creative and impactful solutions that guarantee lasting recognition and relevance.
Brand personality
Reliable, Creative, Inspiring, Innovative, Unique and Excellent
Color palette
At Nevestudio, each color in our palette was strategically chosen to reflect and reinforce our market positioning, ensuring that our identity stands out in an impactful and memorable way.
Green Onion symbolizes our unwavering commitment to integrity and sustainability, positioning Nevestudio as an ethical and responsible brand.
Lemon Green captures the essence of our innovation and creativity, making Nevestudio vibrant and modern, perfect for brands that want to stand out.
Black brings elegance and sophistication, reflecting our excellence and consistency, and highlighting Nevestudio as a reference of quality.
Vampire Gray offers a refined balance, while Pale Slate provides a stable and secure base for our designs.
Soft Peach adds a warm, human touch, creating a positive emotional connection with our customers.
Milk White guarantees clarity and transparency, essential for direct and effective communication.
Our color palette is not only aesthetically pleasing, but also powerfully communicates Nevestudio's values and purpose. Each color was selected to create an authentic, personalized and innovative visual identity, ready to elevate the perception of our brand in the market. With Nevestudio, your branding choice is enhanced by a palette that reflects our commitment to excellence and innovation.
Typographic family
For the Nevestudio typographic family, we selected the Paralucent font in light and bold variations for the main typography and titles. These fonts combine modern features with the tradition of a company established in the market for many years. For simple and web texts, we chose Inter regular, a free font available on Google Fonts, which harmonizes perfectly with the main typography of the logo and the captions.
About the symbol concept
The construction of the Nevestudio symbol was carefully thought out to incorporate the brand's values and identity. The chosen basic elements reflect the essence of Nevestudio and position it uniquely in the market.
The combination of these elements results in a symbol that is at once simple, memorable and loaded with meaning. Each component was chosen to communicate fundamental aspects of the Nevestudio brand:
Authenticity: The inclusion of the Neves surname creates a direct and personal connection with the founder's history and identity.
Exclusivity and Detail: The snowflake represents the uniqueness of each project, reinforcing the brand's commitment to personalization and attention to detail.
Growth and Success: The ascending arrow symbolizes the promise of constant growth and improvement, both for Nevestudio and its customers.
Focus and Accuracy: The circle with arrows highlights Nevestudio's ability to create precise and targeted branding strategies, ensuring brands connect effectively with their target audience.
About the elements
After researching the visual identity creation segment, a mind map was created to organize ideas and understand what the client wanted and what they didn't want. We took his surname Neves and associated it with Snowflake, thus having a first element.
The second element that we found through research and the mental map was the upward arrow, which refers to growth, elevation, constancy and results.
And finally, we finish with the words Focus, brand target, audience and niche to bring the third symbol to make up the Nevestudio logo.
We could use a color palette as inspiration for the Nevestudio symbol too, but that wasn't what determined the creation.
The result
The combination of these elements results in a simple and memorable symbol that clearly communicates Nevestudio's values: authenticity, exclusivity, continuous growth, focus and precision. This differentiates the brand in the market and reinforces its commitment to excellence and innovation.
Ready to create or refresh your brand's identity?