Cariocana - Visual Identity Design

Cariocana is a beachwear boutique located in Copacabana, in the heart of the Rio de Janeiro.

The logo features curved shapes reminiscent of the famous Copacabana boardwalk. The color palette has been refined to shades of yellow and orange, warm colors that reflect the brand's vibrancy.

Icons are integrated into the visual system, emphasizing the brand's distinctive characteristics.

Every element of the visual identity is designed to evoke a typical summer day in Rio de Janeiro

CARIOCANA visual identity

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