Case Study: Employee Satisfaction Survey Web Platform
Sector: Human Resources
My role: UX/UI designer
Project Duration: 1 year (including development)
“Istraživanje zadovoljstva ispitanika” is a web platform developed for Moj Posao to enable HR specialists and employers to create surveys and conduct employee satisfaction research.
The main challenge was creating a consistent platform usable by three distinct user groups while maintaining brand recognition and considering investor preferences. We addressed this by dividing the web platform into three major sections:
Presentation Page: Intended for the general public, this page provides information about the services offered by Moj Posao, highlights top employers over the years, and features blogs and other related content.
Dashboard: Accessible by employers and HR specialists whose companies have subscribed to the platform’s services. Users can create surveys, conduct employee satisfaction research, and generate various reports based on different customizable parameters.
Online Survey: Accessible exclusively by selected employees to measure their satisfaction within their current company.
I worked on this project as the UX/UI designer from start to finish. I was responsible for designing the entire web platform interface, including wireframes, mood boards, updating existing design system, and creating custom components. Throughout the project, I closely collaborated with the project manager, backend and frontend developers, and directly communicated with the clients (investors).
Given that the clients did not want user research, I started creating mood boards and wireframes immediately after the initial meeting and product discovery workshop.
For the mood board, I considered the brand guidelines provided by the clients. Based on their primary blue color, I created additional shades needed for the design system. I added an orange color as a secondary accent, as it was used for one of their products and complemented blue, creating visual dynamics. I incorporated a circle element from the logo to enhance visual dynamism, making the web feel warmer and more friendly.
For typography, I selected the serif font Ranade for headings and larger elements, paired with the sans-serif font Mulish for body text to ensure readability and visual contrast.
The wireframes were based on the previously created information architecture and project documentation detailing all features.
Presentation Page:
The first part of the web platform, intended for the general public, includes employers, HR specialists, and employees interested in HR and business topics. This page presents the main services offered by Moj Posao, along with blogs, top employers over the years, and more.
Additionally, it includes a login and registration area for HR specialists or employers who have subscribed to Moj Posao’s services and wish to create or access their dashboard to start their surveys.
Dashboard for Employers and HR Specialists:
This was the most demanding part of the project. It was crucial to inform users that this is a secure, closed part of the web, their workspace, while maintaining Moj Posao’s branding.
The dashboard needed to provide a simple and intuitive interface for users to perform all tasks related to conducting employee satisfaction surveys while retaining a pleasant and appealing look.
Decorative elements from the presentation part were removed, but typography and colors were retained. The dashboard has a more structured and geometric look, emphasizing functionality.
Users can complete company profiles, create surveys with predefined and custom questions, select languages, set survey periods, send email notifications to employees, and generate reports (PDF or Excel) based on previous surveys using various parameters tailored to their company's needs.
Online Survey for Employees:
The final part of the web platform is the online survey interface for a specific group of employees within a company.
The survey starts with a login screen where employees use a previously generated code to ensure anonymity and prevent cheating. The survey questions are divided into steps by category, making it easier for the user to complete.
After finishing the survey, a success screen notifies the user that their survey has been successfully submitted.
Conclusion:
The final product of this project is a comprehensive web platform that enables companies to conduct detailed employee satisfaction surveys. Screenshots showcase the clean and user-friendly design.
Reflecting on this project, the main challenge was designing a platform for three distinct user groups while maintaining a cohesive brand identity. This experience taught me the importance of adaptability and attention to detail in design.
Moving forward, I plan to iterate on the platform based on user feedback, enhancing existing features and adding new ones to further support HR specialists and employers in their efforts to improve employee satisfaction.