Mates in a State

Faux festival poster to raise awareness for Red Frogs youth support program

Red Frogs are an organisation that support young people by providing safe spaces at festivals and events. To promote the fantastic work they do, the creative team at daylight launched the Send It Safely marketing campaign. A series of posters were created to encourage young people to seek out Red Frogs volunteers when they run into trouble, with each poster highlighting different situations that the organisation can assist with, such as substance / alcohol abuse, bad trips, stalkers, mental unease.

The Mates in A State poster was inspired by a neo-psychedelic art style, featuring a range of out-of-this world characters supporting their friends in various ways. For this poster I created the illustrations, headline lettering and the type, which involved creating a quick custom font that would match the headline lettering. I used True Grit Texture Shaders to create grainy, bright gradients and set the poster against a psychedelic, marbled background.

Project link - https://www.ezrawhittaker.com/projects/send-it-safely